The ingenious idea from which the world’s largest furniture empire will grow comes from a simple reason: the car is too small. It is 1955. The future designer Gillis Lundgren is supposed to pick up a table for Ikea, a small trading company from the Swedish province, from a furniture factory. But the prototype doesn’t fit in the car at all: not on the back seat, not in the trunk. Then Lundgren has an idea. Without further ado, he removes the legs and puts them under the table top. Is handier.
And his boss? He uses it to design a completely new business model: the furniture kit.
This boss was called Ingvar Kamprad: Ikea founder and the man who revolutionized living. Today millions of people take out kits every day