Bureau Energize and WT Amsterdam are responsible for Plus’s new Christmas campaign.
Desire to be together
2020 will go down in the books as the year in which we saw our families and friends less often and casual than we wanted. It is no coincidence that this year we are looking forward to an evening where we can see our loved ones around a festively set table full of delicious dishes. But how do you prepare for Christmas if we don’t know how to celebrate the holidays? Even if it will be different than we are used to, with Plus you can make it a wonderful get-together anyway. ‘
The bus brings people together
In the integrated Christmas campaign we travel with bus driver Mo. In the TVC, various bus travelers are picked up by this cheerful bus driver and taken to their destination. In the online videos we get out and discover the stories of these characters. The bus brings them together so that everyone can celebrate their own Christmas experience, from a five-foot neighborhood party to an intimate get-together with family.
Also check out the other stories:
Plus – Christmas 2020 – Mother & son – Delivery service “40
Plus – Christmas 2020 – Family – Last minute shopping “15
Together we make something beautiful out of it
With an intimate dinner with the family, a window lunch or a Christmas front garden party with the neighborhood. We inspire everyone to celebrate Christmas in a safe way, of course within the possibilities we have this year. Because eating well is eating together. That is why you will find everything for tasty holidays at Plus. From an extensive festive range and the fast Plus delivery service to versatile inspiration for the Christmas dinner – which you can put together yourself thanks to the Facebook Instant Experience. Recipes can also be found on the mobile site.
For the first time, we have opted for a fully integrated approach. Both agencies, WT and Energize, have worked closely together from the first briefing and this is reflected in the entire campaign ‘, says Okke Wiarda, Brand & Communication at Plus Retail. ‘This year and certainly this Christmas is different than usual. We were really looking for something human, honest stories. No shooting stars or stray snowflakes, but moments from life ‘, concludes Robin Pas, creative director Energize. Watch the movie in the window below.
Concept: Energize and Wunderman Thompson Amsterdam
Responsible at Plus: Okke Wiarda, Esmee Blom, Annemiek Moerman, Marieke Lazeroms and Jasper Jobse
Media agency: Initiative
Production company: PinkRabbit (TVC), Oxfordhouse Amsterdam (Online Video)
Video animation: Dirk Jan Haarsma