It is undisputed that Zalando is one of the beneficiaries of the Corona crisis. More and more people are shopping online and buying their clothes online. In the third quarter alone, the internet retailer was able to increase its sales by almost 22 percent to 1.85 billion euros. At 118.2 million euros, the operating result (EBIT) was a multiple of the previous year’s figure of 6.3 million euros. The group has therefore raised its annual forecast for the second time and is now forecasting sales growth of 20 to 22 percent instead of 15 to 20 percent. The EBIT should land at 375 million to 425 million euros (previously: 250 million to 300 million euros).
The fact that Zalando is in the process of transforming itself from a pure retailer to a platform provider that charges commissions and earns with logistics services is also well received. The platform strategy is paying off: Zalando won more than a million new customers during Cyberweek alone. The gross volume of goods rose by around 35 percent. Since many customers become regular buyers, the basis for further growth has been laid.
At least a sideways movement of the strong share should therefore be possible in 2021 – the best conditions for discount certificates.
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