Economy & Politics

Porsche Zenter Lëtzebuerg changes driver

While a second Porsche dealership will open next summer in Luxembourg, Charles Heisbourg has been chosen as the new Managing Director of Porsche Zenter. So another change in the Losch group.

Patrick JACQUEMOT

Patrick JACQUEMOT

While a second Porsche dealership will open next summer in Luxembourg, Charles Heisbourg has been chosen as the new Managing Director of Porsche Zenter. So another change in the Losch group.

Two weeks ago, Losch Automobiles announced a change at its head. Thierry Beffort now managing the destiny of the group’s concessions. Now it’s the name of Charles Heisbourg that makes the automotive news in the country roar. The latter has indeed been appointed Managing Director at Porsche Zenter Lëtzebuerg Howald.


A Smart Electric Drive is plugged in at the Geneva Motor Show in Geneva, Switzerland, Wednesday, March 3, 2010. About 250 exhibitors from 30 countries, showing 100 car premieres at the Auto Show until March 14. (AP Photo / Martin Meissner)

While dealers have seen their order books fall, the share of electromobility is gaining ground.


Knowing that this former lawyer will have to ensure within a few months of the opening of a new Porsche dealership, in Roost this time. An establishment where Rainer Mayer will assist the newly appointed as sales manager. Just like the latter will also be in charge of the sale of the Bentley and Lamborghini brands for the Losch group.

After a little over six years as a Mergers & Acquisitions lawyer at Arendt & Medernach, Charles Heisbourg set up the legal department of Losch Luxembourg for two years. Until then, he was responsible for the Legal, Human Resources & General Services department. “He therefore combines the experience of Losch Luxembourg with a strong commitment to the brand and local customers,” underlines Michel Louro, general manager of sales operations.

Losch group counts 23 dealers and 21 service partners. The Losch Retail division distributes the Bentley and Lamborghini brands in the Grand Duchy of Luxembourg and the HESS brand in Luxembourg and Belgium. In total, last year, through its various brands (from Volkswagen to Seat including Audi), the company will have put on the market 15,700 new vehicles and 5,500 used vehicles.


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