Economy & Politics

The start of sales in France postponed to January 20

Initially scheduled from January 6, 2021, the legal period of reduced-price sales will begin two weeks later in France, the Minister for SMEs announced on Friday, following a request for postponement from the associations of traders.

Initially scheduled from January 6, 2021, the legal period of reduced-price sales will begin two weeks later in France, the Minister for SMEs announced on Friday, following a request for postponement from the associations of traders.

(Jmh with AFP) – “I think that today it is useful to postpone, so the sales will start on January 20,” Alain Griset said on Friday on South Radio, adding that “by law we had the possibility of starting on the 6th”. The duration of sales will be four weeks, we told the Ministry of SMEs. Winter sales usually start in France in the first half of January.


Sales 2015 in Luxembourg, January 02, 2015. Photo: Chris Karaba

While Luxembourg has chosen to maintain the commercial calendar, both Paris and Brussels have chosen to postpone the start of their sales for a few weeks.


But the Confederation of traders of France (CCF) and the craftsmen of the metropolitan areas of France (CAMF) in particular had asked the government on Tuesday for such a postponement. They had deemed “vital” for businesses “to be able to sell at the ‘right price’, without price reduction, for several winter weeks in order to be able to replenish cash”, after the administrative closures imposed from October 30 to November 27 due to the coronavirus epidemic.

“I consulted the trade associations, there are many, I also consulted the associations of traders, so as usual opinions are divergent”, explained Mr. Griset. “Some were asking for the 27th. I consider that January 20 is a date which is correct, which will allow a good period to be considered,” he added. Mr. Griset recalled that January 20 is also “the date hoped for by all restaurateurs” for the reopening of their establishments.


The Government Council has set the trends for the year 2021. As in 2020, the bargain hunt will take place at the beginning of January and at the end of June. A decision that satisfies the Luxembourg Confederation of Commerce.


In Luxembourg, sales are expected to spread between January 2 and 30, 2021 included. According to the Ministry of Middle Classes, these dates will be maintained “because no request going in the opposite direction has reached us”. Last October, Nicolas Henckes, director of the Luxembourg Confederation of Commerce, assured that “these dates correspond to our wishes”.

As a reminder, last July, Luxembourg had also taken advantage of the postponements decided in Belgium and France, the stores having been able to sell their goods without any date overlap for two weeks due to the health measures applied on each side of the borders.


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