In his new position, Ruts will be responsible for the sales of advertising, content marketing, collective subscriptions and data solutions and the associated operations and marketing activities.
Rik Ruts will join the VMN management team.
Erik Hoekstra, CEO of VMN: “We are very pleased with the arrival of Rik to professionalise our position in the B2B market and, above all, to further digitize it. With his experience in both the agency and the media world (including at Endemol Netherlands, 3MO, UM and Business Insider), Rik will be able to help us further expand our digital propositions and make them even more effective for our customers. With the arrival of Rik, we will also further expand our profile with A-customers and their agencies, as the largest provider of B2B reach and content productions. “
Ruts: “With new online innovations in combination with our first party data, we can serve our advertisers in the B2B segment even more effectively. This is of great importance to our customers, who have experienced a clear acceleration in digitization in the last 6 months. At VMN, I get the opportunity to work with 275 colleagues to further build a professional and innovative sales organization in order to bring the service to our customers to an even higher level. That is a wonderful challenge that I am looking forward to. “