In the corona pandemic, the fashion manufacturer Van Laack quickly switched to breathing masks – and thereby doubled its sales. The contact with Armin Laschet’s son also apparently helped.
The rapid entry into the production of mouth and nose masks gave the Mönchengladbach-based fashion manufacturer Van Laack a massive growth spurt. “In the current financial year, sales will at least double thanks to more than 100 million masks sold and twelve million gowns,” said company boss Christian von Daniels of the Düsseldorf “Rheinische Post”.
Van Laack currently produces around 15 million fabric masks per month, which are then sold in more than 30,000 sales outlets – from Greece to Portugal. At the peak, around May, even a million masks were produced a month, said the company boss.
Many other fashion manufacturers would have missed the opportunities offered by the product mouth and nose protection, he said. “In the first half of 2020 alone, Germans spent 53 euros per capita on masks, but in the whole of 2019 it was an average of just 26.50 euros for shirts. By that I mean: the mask as a product has been totally underestimated in the industry . “
Laschet-Sohn made contact
According to Christian von Daniels, the contact with the state government made by Armin Laschet’s son also helped. Johannes “Joe” Laschet is a male model, has more than 90,000 followers on Instagram and works with van Laack. “I told Joe that he could give his father my number if the country needed help with the procurement of masks,” said von Daniels of the “Rheinische Post”.
“I still remember that a James Bond film was on television when Mr. Laschet called on Sunday evening and said: You are running in open doors. Two days later his staff were sitting with us in the conference room and were looking at our masks and smocks . “
Van Laack’s presence in the mask business strengthens the brand’s overall appeal. “The van Laack brand is experiencing hype like never before. We can see that in our online shop, where we not only sell masks, but also fashion. In October alone, sales were up 80 percent over the previous year.”