Economy & Politics

RTL Belgium fully reinstates RTL’s fold

The European media giant announced on Tuesday the takeover of 100% of the shares of its Belgian entity, 30 years after having sold 34% of its shares to Audiopresse SA, a joint venture between the media groups Rossel, IPM and Mediahuis.

The European media giant announced on Tuesday the takeover of 100% of the shares of its Belgian entity, 30 years after having sold 34% of its shares to Audiopresse SA, a joint venture between the media groups Rossel, IPM and Mediahuis.

(Jmh) – More than two months after keeping its Luxembourg status, RTL Belgium becomes a 100% entity in the hands of RTL Group. On Tuesday, the European media giant announced the repurchase of 34% of the capital of the company, owned since 1985 by Audiopresse SA, a company common to the three main media groups in Belgium. Namely Rossel, IPM and Mediahuis (the latter is moreover the new shareholder of the Saint-Paul Luxembourg group, publisher of Luxemburger Wort, editor’s note).


Massive Einbrüche bei den Werbeeinnahmen sollen zu der Entlassungswelle bei RTL Belgium geführt haben.

The Belgian branch of the audiovisual group has finally decided to give up repatriating its activities to our neighbors. Consequence: it will not be able to benefit from the aid promised by the Wallonia-Brussels Federation.


If the amount of the transaction has not been communicated, it is justified by the group’s strategy which aims to “consolidate our European broadcasting companies whenever interesting opportunities arise”. And the group based in Kirchberg ensures that it wants to continue “to invest in RTL Belgium and to lead the transformation of the company, in particular through investments in streaming, advertising technology and data”.

Quoted by the Belga agency, the Rossel, IPM and Mediahuis groups indicate for their part that they are “aware that in the current context of digital media transformation, (…) it is crucial for an actor of the size of RTL Group ” to seek to develop all the appropriate industrial collaborations between its various subsidiary companies. What the current shareholder configuration does not facilitate. ”


RTL Group

The Luxembourg-based international broadcaster will provide an update on its activities on Thursday, as lockdown imposed in several European countries has frozen advertising and television productions that generate two-thirds of its revenue.


In practice, this will translate into a total takeover of the activities of both television channels – RTL Belgium, RTL-TVI, Club RTL and Plug RTL – and radio stations. Namely Bel RTL, Radio Contact and Mint. Note that RTL Belgium also operates the RTL Play streaming service and the RTLInfo.be information site.


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