Economy & Politics

Monoprix expected Place Guillaume II

The brand, present in Luxembourg for six years, will open a store in the heart of the capital

Patrick JACQUEMOT

Patrick JACQUEMOT

The brand, present in Luxembourg for six years, will open a store in the heart of the capital

In the “large area” series, I ask … Monoprix. Good pick since the brand will open a new 2,500 m2 store on January 14, 2021, Place Guillaume II. At a time when commercial activity is battered by the covid crisis, the brand is daring. On this date, it will even attempt to inaugurate two catering areas which will complete its shopping area in what becomes – excuse the little – “the third largest store (in terms of surface area) in the Upper Town”.


In Luxembourg, large-scale distribution is largely anticipating the post-crisis period and there are many plans to open up for the years to come. To believe that stores are growing even faster than buyers.


After a year 2019 marked by the explosion of centers in and around the capital (Cloche d’Or, Infinity or Royal Hamilius), the dynamic does not seem dead. And Monoprix, by taking possession of a premises on the emblematic square of the capital, strikes a blow. Here we are far from the 750 m2 inaugurated six years ago in front of the central station.

This time, the firm will offer three sales floors. With on the ground floor, 500 m2 dedicated to food and decoration. At the first level, the whole fashion and beauty universe. And finally on the second level, again 500 m2 around toys, fashion and children / babies products but also travel accessories. Two catering offers will also be open to the public (if health restrictions are lifted by mid-January). A brasserie will open from 8:30 a.m. to 2 a.m., facing the square (with possibly a large terrace once the work on the Knuedler car park has been completed) but a more gourmet restaurant, called The Blue Lobster, will welcome customers on the 2nd floor this time.

Sixty jobs advertised

While the Royal Hamilius is struggling to find its shops (restaurant included) and its customers, here is a serious competitor who is setting up shop not far from the Galeries Lafayette. Another level of range certainly, but competition all the same. The gallery is impatiently awaiting the opening of Decathlon on January 12, in an attempt to revitalize its attendance.

Monoprix promises to recruit around sixty employees initially.


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