Yvonne Nassar Head of Marketing Van Gogh

On the photo from left to right: Marije Vellekoop, Amanda Vollenweider and Yvonne Nassar

Amanda Vollenweider will be Senior Manager Education & Presentation and Yvonne Nassar Senior Manager Marketing & Communication. They will start in their new roles on January 1, 2021. Marije Vellekoop, who has been working at the Van Gogh Museum for a long time as a manager of the Collection & Research department, will take on the role of Senior Manager Collection as of 1 December 2020, in addition to her current position. Vellekoop, Vollenweider and Nassar will all take part in the Van Gogh Museum management team in their new positions.

Marije Vellekoop, Senior Manager Collection

Marije Vellekoop (51) studied Art History at the University of Utrecht and has worked at the Van Gogh Museum since 1995, from 1999 as Curator of Prints and Drawings. Since 2013 she has headed the Collection & Research department. As head of department, she is responsible for important core activities of the Van Gogh Museum and The Mesdag Collection, such as the presentation and expansion of the permanent collection, loans, authenticity research and the research program. The concept development of exhibitions also takes place within her department. In her new role as Senior Manager Collection, she is responsible for the Collections & Research, Collection Management & Restoration, Registrar’s Office and Collection Information departments. Vellekoop will also retain its position as manager of the Collection & Research department.

Amanda Vollenweider, Senior Manager Education & Presentation

Amanda Vollenweider (46) is currently Head of Education and Program at Museum Arnhem. She graduated from the Reinwardt Academy as a museologist and recently obtained her MSc Business at Nyenrode Business University. Vollenweider previously worked as head project office at NEMO, where she also set the new course for the Science Weekend. She also had her own company where she worked as a quartermaster at various museums on renewal projects. She likes to share her knowledge in the field of (substantive) public policy, gained in various museums. In her new role as Senior Manager Education & Presentation, she is responsible for the Education & Interpretation, Exhibitions, Publications and The Mesdag Collection departments in The Hague. Vollenweider will also lead the Exhibitions team.

Yvonne Nassar, Senior Manager Marketing & Communication

Yvonne Nassar (46) was head of customer strategy & marketing at RAI Amsterdam in her last position. Before that she worked as marketing director Europe at Dolce Hotels & Resorts from Paris. She has set up international marketing and sales departments in the Netherlands and England. In addition to her work, Nassar is active as chair of Platform Innovation in Marketing (PIM) and IMD Alumni Club Nederland. Her personal mission is to connect people to stimulate sustainable business growth, for a colorful future for everyone. In her new role as Senior Manager Marketing & Communication, she is responsible for the Marketing, Digital Communication, Press and Events departments. Nassar will also lead the Marketing department.

The Van Gogh Museum’s management team consists of the Board of Directors, the senior managers Collection, Education & Presentation, Marketing & Communication, Operations, VGME BV and the executive secretary.


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