Ebay classifieds goes to Norway – Cartel Office agrees

The online retailer Ebay is selling its advertising portal to a competitor: the Cartel Office approved the billion-dollar deal.

The Federal Cartel Office gives the go-ahead for the multi-billion dollar sale of the online advertising portals Ebay classifieds and of the US group Ebay to the Norwegian competitor Adevinta. The project “does not lead to a significant impediment to competition”, justified the President of the Federal Cartel Office, Andreas Mundt, on Tuesday in the approval in the first examination phase.

Adevinta, which was spun off in 2019 from the Norwegian media group Schibsted (“Aftenposten”, “VG”), operates the online classifieds portal in Germany, but it achieves “only low sales” and has “very low market shares”.

In addition, consumers would still have the choice – from established providers as well as new competitors such as Facebook. In July, it became known that Ebay was planning to sell its classifieds business to Adevinta for $ 9.2 billion.

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