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Eveline van Zeeland writes best marketing book 2020

Marketing Design with Customer Journey Mapping is the winning book of the PIM Marketing Literature Prize and is about understanding your customers and designing creative solutions for your target groups

Without letting go of the inquiring, this book emphasizes the design and creative nature of marketing. Eveline van Zeeland makes a daring but successful attempt to combine marketing, customer experience, design and neuromarketing, with the aim of encouraging marketers to develop more analysis-based creativity. This year the prize for the best Marketing Study Book goes to “Online influence” by Bas Wouters and Joris Groen.

Van Zeeland does not get stuck in panoramic views, but offers a concrete approach with many practical tools per phase that invite you to get started right away.

Jury chairman Hans Molenaar: “We have never seen this combination before. The book Marketing Design describes completely and thoroughly how customer experience can be analyzed in order to then use that knowledge to create the best solutions that are valuable for the customer. The author does not get stuck in perspectives, but offers a concrete approach with many practical tools per phase that invite you to get started immediately. ”Eveline van Zeeland works as Associate Lector Smart Marketing and Strategy at Fontys Hogeschool Marketing and a PhD study at the University of Twente. The jury praises the focus on creativity within marketing with combining customer experience and the context in which the customer is located.

Three finalists

Platform Innovation in Marketing (PIM) awarded the Marketing Literature Prize for the 18th time in a row. Today it was during the online PIM meeting. Attendees could get acquainted with the ideas of all nominees, network and come into contact with publishers. The finalists were also announced by the jury:

• Meet the Xceptionals – Gerrit Piksen (MarketResponse)

• The offer you can’t refuse – Steven Van Belleghem (LannooCampus / Van Duuren Media)

• Marketing Design with Customer Journey Mapping – Eveline van Zeeland (Management Impact)

Winning textbook “Online influence” by Bas Wouters and Joris Groen

Good textbooks are of great importance for the further training of experienced marketers. Continuing education for marketers has become an absolute necessity. That is why PIM has a separate prize for the best Marketing Study Book. This year it is: “Online influence”, written by psychologist and web designer Joris Groen and persuasion guru Bas Wouters. With ‘Online influence’, published by Boom, they describe in their book how you can use the (new) online techniques to realize conversion and retention of customers, how to entice drop-outs to get back on board, how to properly manage online marketing activities. in a grip. This book excels because it applies proven theories from behavioral psychology in a very practical way within the digital marketing field. In addition to being the best textbook of the year, the jury found this to be a must-read for every marketer now taking himself seriously.

Development of the profession

The PIM Marketing Literature Prize is an encouragement for Dutch-speaking authors to entrust their vision and expertise regarding marketing in the broadest sense of the word to the paper. As a result, the authors enable marketers to become even better at their profession. This ties in perfectly with PIM’s objective to make the Netherlands the most inspiring marketing country in Europe.

About the PIM Marketing Literature Prize

The PIM Marketing Literature Prize is an annual award that was first presented by PIM in 2003. With this, the platform wants to give an impulse to the development of the marketing profession. Eligible books originated from the Dutch language area and provide an innovative view on marketing. The expert jury pays attention to the innovative content of the presented vision, its possible impact and its applicability for the reader.

Jury PIM Marketing Literature Prize 2020

Chairman of the jury is Hans Molenaar, director of Beeckestijn Business School. The other members of the jury, in alphabetical order by first name, are:

• Aljan de Boer, head of Inspiration TrendsActive

• Arend-Jan Nijhuis, managing partner NICM

• Astrid Rose, head of marketing and communications Conservatorium van Amsterdam

• Barbara Deleersnyder, professor of marketing Tilburg University

• Brecht Janssen, head of communication & fundraising Foundation for Refugee Students UAF

• Egbert Jan van Bel, author and editor-in-chief of CustomerTalk

• Frank van Delft, director of CIM7

• Jeanine Dijkhuis, owner of Kies! Marketing, on behalf of the Network of Register Marketers

• Max Kohnstamm, retired, passionate follower of developments in the marketing field

• Nanda Huizing, head of brand, communications & digital Philips Benelux

• Roderick Mirande, senior editor of marketing Adformatie

• Ruud Frambach, professor of marketing VU University Amsterdam

• Shira Winterkamp, ​​partner Marketing Queens

• Sjaak Hoogkamer, editor-in-chief MarketingTribune

• Wil Wurtz, advisor customer-oriented entrepreneurship

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