Fashion brand Gant is building a better digital customer experience

Digital agency Dept designs, builds and migrates Gant’s new commerce platform based on Salesforce Commerce Cloud.

Gant’s digital presence is already strong. To further fuel this growth and align digital customer experiences with developments in this area, the brand has set ambitious goals and aims to be a future-proof brand both online and offline. The Swedish-American fashion brand is migrating the webshop to Salesforce Commerce Cloud to leverage the power of the platform and make room for omnichannel experiences and more personalization. Gant has chosen Dept to support this process from start to finish, as it already has extensive experience with SFCC for clients such as Canyon, Bugaboo and Marc O’Polo and has achieved Salesforce Gold Partner status.

We felt it was time to revamp our platform, leverage all e-commerce capabilities and embrace a better digital customer experience

Peter Beckius, global e-commerce director at Gant: “We felt it was time to overhaul our platform, leverage all its e-commerce capabilities and embrace a better digital customer experience. We want to inspire new and loyal customers with a renewed brand experience and also fully meet current digital expectations. It’s great to have Dept at our side in this process and we look forward to going live soon. “

Higher level

“By combining Gant’s brand and customer knowledge with our technical and design expertise, we’re taking the Gant platform to the next level,” said Joep Roosen, managing director at Dept. “Using Page Designer creates a personalized experience for the customer and provides more customization and localization options for the various Gant websites. Finally, we will be integrating the Salesforce OMS system as one of the first in Europe, making integrations smoother and optimizing customer service. There are still many beautiful things ahead. “


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