Avery Baker worldwide responsible for the Hilfiger brand

Tommy Hilfiger will appoint Avery Baker as President and Chief Brand Officer effective November 19, 2020. In the new role, Baker will be globally responsible for the brand’s products, marketing, and experiences across all categories, regions and channels.

Since joining Tommy Hilfiger in 1998, Baker has held a variety of positions within the group including Chief Marketing Officer and Chief Brand Officer. In mid-2019, Baker stopped for some time to spend time with her family. She now returns to the organization to contribute to the next step of the brand. During her tenure with the company, Baker has been instrumental in developing Hilfiger into one of the world’s most recognized premium lifestyle brands. She has a track record in developing and implementing brand building strategies that drive business growth and brand equity.


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