During a special event with a select group of eight (food) journalists, the first result of the final Bavaria 0.0% will be presented. The applicable safety restrictions are met intelligently. Just before the presentation, the (online) invitees will receive a package with refrigerated Heineken, Hertog Jan and Bavarie in 0% variant, including a snack board. Then, starting at 2:30 pm, a streaming tour of the brewery follows and master brewer and family member Romke Swinkels tell their story. Three generations of Swinkels then open the installation by smashing a bottle of 0.0% against the installation, just like in shipbuilding. After this, the group of digitally present attendees will have two minutes to take the equally cooled and equally fresh different beers out of their refrigerators, rinse the three glasses supplied and then taste, smell and evaluate them together. A rather special and challenging way of a product launch. Below some tasting and smelling notes.
The tasting panel in action behind the screen
Bavaria, part of Swinkels Family Brewers, opens its latest 0.0% brewing installation for alcohol-free and low-alcohol beer. According to the makers, the starting point in the brewing process is a unique and secret recipe with alcohol, after which thermal de-alcoholization is applied to remove the alcohol from the beer. By doing this at a very low temperature, as little of the characteristic lager smell and taste as possible “evaporates”. The new Bavaria 0.0% will gradually become available in the supermarket and also in the catering industry as soon as it reopens.
Romke Swinkels, managing director of Bavaria Netherlands, including Bavaria 0.0% as part of Royal Swinkels Family Brewers: ‘In 1978 my uncle Wim developed a unique process for brewing non-alcoholic beer, making us the first large brewer to launch an alcohol-free beer on the market. Brought: For years, we had a patent on this 0.0% brewing method. In recent years, the alcohol-free and low-alcohol category has undergone enormous developments. With this new installation and the renewed Bavaria 0.0%, we, as a pioneer of non-alcoholic beer, are taking a new step in the segment for which we laid the foundation in 1978. I am extremely proud of our brewers and technicians who have challenged themselves, worked hard on this for years and ultimately surpassed themselves. Our Bavaria 0.0% will become the new standard in the market. ‘
B (r) ire about the future
After an intensive five-year investment in the brewing installation and the brewing process, consisting of research, application of new brewing techniques and endless testing, today is the day. Master brewer Emiel Hendrikx: ‘The past five years have been characterized by persistence, in which we visited various fellow breweries with our brewers and technicians and tasted and analyzed hundreds of non-alcoholic beers. When we knew what was needed, we designed and built an installation that fully meets our wishes and requirements. We invested time and energy until we could say wholeheartedly that we would be bringing the best 0.0% beer we have ever brewed. The new installation gives the new Bavaria 0.0% a refreshing taste, a pleasant hoppy scent and a foam head that is really lager worthy. The advantage of this new installation is also that we can broaden our entire portfolio of alcohol-free and low-alcohol beers with new beers and types of beer, without having to compromise too much on the taste or quality of the beer. We were not able to do that with the previous installation. ‘
Major campaign and sampling on the way
The hybrid installation lends itself to more variants from the RSFB portfolio, Hendrix explains, in the range of 0 to approximately 2.5%. Romke Swinkels reports that the alcohol-free and low-alcohol segment in the beer category are currently the fastest growing. In the catering industry, Bavaria 0.0% will also be available in casks, as ordering non-alcoholic beer in the pub is becoming more and more common and desirable. When asked about this, Swinkels reports that the direct delivery of Bavaria 0.0% to the press home is none custom is going to be. ‘We are not moving towards SRV-like door-to-door distribution. First, we have excellent relationships with the retail distribution partners. Secondly, the catering industry will soon be expecting a nice introduction of Bavaria 0.0% at the reopening. ‘
He announces a major introductory campaign in early 2021, but also a lot of attention for tastings. According to the team, this puts the brand in a ‘vulnerable position’, but the experience is good, at least among the media people present.
Fresh and Young
As a tip for good smelling and tasting, Romke Swinkels gives: put your hand on the spacious, spherical tasting glass, then ‘waltz’ the content (rotate), so that the aromas are released. And then smell quietly, take a little sip, let that pass through your mouth. New glass and on to the next. Same freshness, same temperature. ‘We want to compare apples with apples.’ Some tasting and smelling notes from the expert panel:
‘For years I thought Heineken 0% was the best. It’s also nice that it existed since I haven’t been drinking “normal” beer for five years now. But compared to Bavaria 0.0%, Heineken now tastes somewhat flat. Bavaria 0% is fresh and young. ‘
‘Hertog Jan 0% is a bit sweeter. That is also true if you compare the calories on the labels. ‘
‘Sugar gives beer a lot of body. Heineken 0.0% has good aromas, but is more bitter and bitter. Bavaria’s 0.0% aroma palette is more fruity and fuller. ‘
Fiona de Lange
The new Bavaria 0.0%, in a blue on white designed packaging with prominently marked ‘0.0%’, will be available in Dutch retail from week 48/2020.
About Royal Swinkels Family Brewers
Royal Swinkels Family Brewers Holding is the holding company of the Swinkels Family Brewers group. Swinkels Family Brewers is a 100% independent family business. For seven generations, the Swinkels family has led a group of companies that now have various brewery locations: the Bavaria brewery in Lieshout (the Netherlands), the Molen brewery in Bodegraven (the Netherlands), the Palm en de Hoorn brewery in Steenhuffel (Belgium), the Rodenbach brewery in Roeselare (Belgium) and Habesha brewery in Debre Birhan (Ethiopia). The family also works closely with the Koningshoeven brewery in Berkel-Enschot (the Netherlands). In 2019, these breweries jointly produced eight million hectoliters of beer and 818 thousand hectoliters of soft drinks. With Holland Malt, the group has two of its own malt houses, which together produced 395 thousand tons of malt in 2019. In addition, CereX produces about 4 thousand tons of malt extracts and compounds every year. Bier & cO, one of the largest importers of specialty beer in Europe, became part of Swinkels Family Brewers in 2018, further increasing the local relevance of its portfolio. Worldwide, more than 1,800 employees within Swinkels Family Brewers work towards a common goal: to offer the consumer a suitable beer at any time. Swinkels Family Brewers received the Royal Designation on 27 March 2019. Since then, the company proudly calls itself Royal Swinkels Family Brewers. For more information: www.swinkelsfamilybrewers.com. ‘
(source: Royal Swinkels Family Brewers)