First Impression closes Rituals flagship store full of retail innovations

Here you already read about the opening of this spectacular new store.

It is the largest single location assignment in the 23-year history of First Impression, the Tilburg specialist in audiovisual solutions. But more importantly: it is Rituals’ prestige project with international allure. ‘In House of Rituals, customers not only find the already known products, but also a large number of new products and experiences. From an interactive LED floor that helps visitors meditate to a staircase that takes visitors on a journey through the tropics with natural sounds, ‘says the bureau.

Bright spot in retail country
The fact that the flagship store of Rituals has nevertheless been created despite corona is certainly a ray of hope and an energy booster in times when the events branch of First Impression also has to choose, says Fabienne Kapteijns of the agency. ‘The 1,500 square meters of shopping experience that dozens of technicians and content specialists of the company have worked on over the past nine months is unprecedented for the Netherlands. House of Rituals sorts in all areas with technical ingenuity and the creation of experiences for the future of retail and multichannel shopping. The best thing about all the technology that First Impression was allowed to develop and install: everything is completely and naturally integrated in the total brand and shopping experience. ‘

Photo above: impression from House of Rituals. More info:


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