Economy & Politics

Herb Kelleher – Captain Future

When two men come into a bar, scribble on a napkin – revolutionizing air traffic. What began as a joke is still the founding myth of Southwest Airlines: It’s winter 1966/67, the bar is in San Antonio, Texas, and the men who sit there are called Rollin King and Herb Kelleher. King, businessman, has an idea that he puts before his lawyer Kelleher that evening: He wants to conquer the skies over Texas. With a new airline that offers cheap direct flights between major cities in Texas.

King picks up a cocktail napkin and writes three city names on it: San Antonio, Houston, Dallas. Then he connects them with lines to form a triangle. “Herb, let’s start an airline!” Says


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