She made a special, but different “corona” movie last month. Because she says, where all other corona commercials and films are about safety, they say that we can only get through this together and just now bla di bla, this film is about corona and creativity and that we have to stick to this. Even when corona is over. A positive note for a change.
In the lockdown and times when we are allowed to do less, people become more creative because there is time for it
The film is called “Stay Creative”, a nod to the famous corona phrase “Stay Safe”. Mispelblom Meyer: “In the lockdown and times when we are allowed to do less, people become more creative because there is time for it. But also because creativity makes you happy and gives you control over your own creation that people need. Not everything is fast and hectic and busy, busy, busy anymore. So beautiful things get fired. People have started writing, making music, painting and other things they may never have done before. “
According to her, creativity is the ability to arrive at ideas, solutions and results that cannot be taken for granted, based on your own baggage, in your own way. “What we really need in these times. I hope that working from home, which saves us time and can ensure that we can maintain this creativity in the future. Here we get a more interesting society. “
According to Mispelblom Meyer, the message of the film (at the same time a nod to the advertising world) is: don’t play it safe in these times, but win with creativity.
“Because as advertisers, don’t we have a higher task in these times than just dedicating ourselves to a product? I think that in these times we should make commercials and films that, in addition to selling a product, should also be allowed, perhaps should inspire. Just as inclusivity is served by showing all kinds of people, advertising in times of corona and after can promote a more sensible, responsible attitude to life that we now know is badly needed. I would say it is about time. “