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Entry season SAN opens with a new category and website

A category for zeitgeist-driven campaigns that relate to current affairs of the year in question, eg politics, social, sports.

SAN introduces new category: News

“2020 was not a year like any other. Society and the economy are shaking to their foundations. And the marketing communication is shaking. The dust clouds are far from lifted, but it is now clear that nothing is going to be the way it was. Virtually everything that was taken for granted has become highly uncertain. But should we regret that? You could also say that the current circumstances are an ideal breeding ground for new insights and extremely stimulating for creativity. Many brands have been busy with this in the past period and that resulted in beautiful new work, with completely new insights. That thought has inspired the SAN board to come up with this new category, “said Ron Schneider, SAN president.

You could also say that the current circumstances are an ideal breeding ground for new insights and extremely stimulating for creativity

Moreover, after more than 5 years it was time for a visual and interaction update. The amount of information but also the traffic to the site has only increased in those years. ‘In the development of the website, together with our sponsor Kaliber, we mainly looked at the recent insights into UX design and design, which enabled us to unlock the wealth of information that the SAN website offers even better, faster and more easily accessible,’ says Bo Kant-Hessels, who was responsible for this major update on behalf of the SAN as Project Manager.

The new SAN website offers all information about the submission, the jury process, the presentation and the winners of the most prestigious marketing communication award in the Netherlands; the SAN Accent. In addition, the website offers a unique historical archive in which the user can find more than 4,100 campaigns from the past 14 years. A wealth of inspiration and insight for advertisers, agencies and educators.

Please make a reservation before December 18, 2020. Click here for all information.

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