Picnic and Rabobank: Picnic Pay

The new payment method was developed in collaboration with Rabobank, Mastercard and Adyen and will be tested in the coming weeks among several hundred customers of the web super. The national rollout will then follow.

By storing their Maestro debit card in their Picnic account, customers can pay for their online shopping in just one click.

This simplifies and speeds up the payment process compared to other online payment methods such as iDEAL, where multiple steps via a bank app or card reader are required to complete the payment. The order is immediately settled with any deposit on delivery and then debited from the payment account.

Instant payments

“Customers really like it when they can immediately compare their receipt with their statement and that is now possible immediately after delivery of the groceries,” said Picnic co-founder Michiel Muller. “With this new payment method, which has already been renamed Picnic Pay by trial customers, it is also possible for us to refund money immediately. So should it happen that the bananas are too brown, the customer will have the purchase amount back in his account within a few seconds. Deposit is also settled immediately. This is something our customers really appreciate, “says Muller.

“We are pleased to be able to offer our customers this safe and fast payment method,” said Bart Leurs, chief digital transformation officer at Rabobank. “This is a good example where payment is part of the customer journey, with benefits for both Picnic and Rabobank customers. We hope that customers of other banks can also use this payment method soon. “


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