Sectors

Heineken takes over Texelse Bierbrouwerij

De Overkant is an island language for the mainland (Netherlands). Thanks to this acquisition, the award-winning Skuumkoppe and the other specialty beers will gain a foothold in even more catering establishments and households, according to Heineken. Not only distribution, but also brewing capacity will be optimized together with the new parent company in a sustainable and appropriate way for the island. According to the partners, this is to be able to meet the rapidly growing demand. ‘Consumers have been able to appreciate the Texel specialty beers well over the past twenty years and the iconic brand has now become a fixed value for many beer lovers. Together with Heineken, we are going to push the boundaries of our success, ‘says General Manager Cor Honkoop. ‘Heineken is the ideal strategic partner for us to be able to meet this rapidly growing consumer demand in the future and to further professionalise the Texel beer brewery.’


Extra tailwind
‘We were already very well on track, we had the best summer ever behind us, Heineken is now providing extra tailwind with which we can accelerate further’, says Hans Böhm, CEO of Heineken in the Netherlands. ‘The arrival of the Texel Beer Brewery is a welcome expansion for us in the growing specialty beer segment. With a range of very tasty specialty beers, Texels is a strong brand with enormous potential. I am very happy to be able to further expand this together. ‘

Anchored on Texel
The Texel Beer Brewery was born twenty years ago and is now anchored on the island. Together with some eighty employees, it brews and sells thirteen specialty beers with the award-winning Texels Skuumkoppe as its flagship. ‘At the Texelse Bierbrouwerij, we cherish the island and we give everyone in the Netherlands a nice glass of Texel specialty beer. This will continue to be our motto with the new wind in our sails, ‘says Honkoop. ‘We will continue to do this from here with the same group of people, it will not change. We will also continue to independently serve all wholesale and retail customers. Of course, we will work more closely with Heineken to better serve the catering market. In addition, we are going to look together for a sustainable solution to increase the brewing capacity because the Texel brewery is now on the edges of what it can handle. We simply grow out of our coat. ‘

More powerful in specialty beer
Heineken had long been charmed by the Texel brewery. On the one hand because of the brewery’s unique proposition. Texels is also moving with Skuumkoppe into the ‘Wheat beer domain’ where Heineken is relatively small. The other twelve accessible specialty beers also have a unique signature. It is not without reason that the island’s brewer is in the national top three of craft players. On the other hand, it is a brand with enormous growth potential. According to the brewers, Texelse cannot be ignored in Noord-Holland and is already well represented in the other provinces, but also has a lot to gain. Due to the growing consumer demand, this ambition ran up against the limits of their own ability. That is where the benefit is for both parties. Heineken will make Texel beers even more available. Hospitality and distribution will receive particular attention, while Heineken will also use the brewing, quality, sustainability and brand knowledge in the background.

On the island
In order to maintain Texel’s unique, connecting and no-nonsense identity, Heineken will manage the brewer autonomously. To ensure this, the Management Team and workforce therefore remain intact. Heineken also attaches great importance to the island character and the origins of the company ‘and that is why one thing is clear: Texels will remain on Texel.’
(PvWK)

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