Mercedes-Benz wants to save the luxury brand Aston Martin – share sharply increased

It’s a special deal: Mercedes-Benz supplies parts and drives to the ailing luxury car manufacturer Aston Martin. Instead, the stake in the company increases significantly. That can help both companies.

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The Daimler car subsidiary Mercedes-Benz is getting more involved in the ailing British luxury car manufacturer Aston Martin Lagonda. Mercedes supplies parts and electric drives to the British and receives new shares from Aston Martin for the next three years. The share of the Swabians in the exclusive car manufacturer will increase from the current 2.6 percent to a maximum of 20 percent.

In addition to the Canadian billionaire and Formula 1 racing team owner Lawrence Stroll, who bought 20 percent at the beginning of the year, Daimler’s car subsidiary would be the largest shareholder, but does not want to take over AML entirely. “Mercedes-Benz AG has no intention of increasing its stake in Aston Martin beyond this level,” said the automaker.

Analyst: “Aston Martin rescue is paramount”

Aston Martin was rescued in the spring by a consortium led by the Canadian billionaire and Formula 1 magnate Lawrence Stroll with a cash injection. Then Stroll brought the ex-boss of the Mercedes-Tuning subsidiary AMG, Tobias Moers, to the British as CEO.

The British, who are known, among other things, for the cars from the James Bond films, have been suffering from a lull for some time and have high hopes for their first own SUV called the DBX. The company had invested a lot of money for the start-up of the car, and production is now in full swing, it said.

“The rescue of Aston Martin is in the foreground,” said Jürgen Pieper, chief analyst at Bankhaus Metzler. “It is important for the small manufacturer to be able to reduce costs in development and purchasing by working together.”

According to analysts, the new pact between Daimler and Aston Martin is not just a pure rescue operation for the British luxury brand – Mercedes-Benz could also benefit from it. “This is a smart deal: Mercedes comes to 20 percent of Aston Martin without any financial investment. If things go well there, it’s worth something. If things go bad, the risk is very limited,” said Daniel Schwarz, auto expert at Bank Mainfirst .

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