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Dutch companies lead Twinkle100 | MarketingTribune Online Marketing

Twinkle100 annually ranks the largest online sellers in the Netherlands. The thirteenth edition of the publication has just been presented, during the first Dutch E-commerce Week.

13th edition of Twinkle100: Koploper bol.com is ahead of the competition.

“Everybody’s Store” increasingly owes its virtual checkout attacks to third-party sellers on its platform. Dutch shoppers spent more than a billion euros more there than at Coolblue. Behind number 3 Albert Heijn, just like list leader bol.com part of Ahold Delhaize, the German Zalando occupies fourth place in the Twinkle100. Wehkamp completes the top-5, which has remained unchanged.

Amazon has also maintained its position: sixth place is due to the Dutch online sales in 2019, the benchmark for this Twinkle100. In March, Amazon opened the doors of a complete web warehouse on Amazon.nl, the consequences of which will become clear in the next Twinkle100. The same goes for the impact of the coronavirus, which will be significant.

In the pre-corona year, the top 10 companies in the Twinkle100 all sold for at least a quarter of a billion euros online in the Netherlands.

The top 10 of the new Twinkle100:

1.

bol.com

€ 2,170,000,000

2.

Coolblue

€ 1,113,000,000

3.

Albert Heijn

€ 680,000,000

4.

Zalando

€ 670,000,000

5.

wehkamp

€ 490,000,000

6.

Amazon

€ 400,000,000

7.

Jumbo

€ 350,000,000

8.

About You

€ 280,000,000

9.

the Beehive

€ 250,000,000

9.

H&M

€ 250,000,000

Ranking based on online sales in the Netherlands in 2019, ex VAT and return orders, including platform sales.

The largest hundred online retailers in the Netherlands are extensively profiled in the Twinkle100. The publication includes information on which e-commerce platforms their sites run on and which content management systems they use. The Center for Market Insights (CMI) of the Hogeschool van Amsterdam, research partner for the Twinkle100, made an inventory of their payment methods, delivery partners and quality marks.

A total of 250 e-commerce players are ranked in the Twinkle100. Of these, 32 are new or have made a comeback. Exactly two hundred companies sold for 10 million euros or more in the Netherlands last year. The lower limit for take-up is 7.6 million euros, exactly one and a half million euros higher than last year.

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