A few even expect a doubling. This is evident from a tour of Thuiswinkel.org among the web shops. Web shops and carriers are taking extra measures to be able to process all demand on time during this busy period. With the campaign Be prepared – Order on time, they are also calling on consumers to order their gifts on time.
E-commerce sector calls for timely ordering of gifts with Be prepared – Order on time campaign
The campaign focuses on Sinterklaas, who is happy because the parcels were ordered and delivered on time. The consumer can lend the Saint a hand in getting all the presents under the chimney on time.
Wijnand Jongen, director of Thuiswinkel.org, hopes that consumers will heed the call. “The e-commerce industry is always looking forward to the holidays, the busiest but also the best time of the year. Especially in this uncertain year due to the corona crisis, it is important that people can order their presents safely to still have a good time during the holidays. Despite the difficult to predict future, web shops and carriers are doing everything they can to make the correct forecasts and to make preparations, such as expanding capacity and deploying extra manpower and transport. They will inform consumers as well as possible about when to expect their parcels. The consumer can also lend a hand. The sooner the order is placed, the more spread and less delivery pressure in a few days. “
The peak days in number of orders this year are expected to be Black Friday (November 27) and Cyber Monday (November 30). These days fall just before Sinterklaas. The peak comes on top of the increase in online purchases due to the corona crisis. 80% of the online stores expect an increase in turnover due to COVID-19, according to the inventory of Thuiswinkel.org.