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[Nielsen] Frozen turnover is growing strongly thanks to pandemic

Research firm Nielsen finds that the food category ‘frozen total’, including online sales, grew by 10.9% over the past 12 months. In 2020 frozen appears to have grown by 13.5% within the supermarket channel.

The British research firm Dunnhumby Shopper Thoughts states that one in three consumers buy frozen products more often due to the corona crisis. Increased home cooking means consumers are buying less ready-to-eat food and more basic ingredients and meal components. In frozen, potato products and vegetables in particular benefit from this food trend. These two categories are growing by 19.1% and 18.3%. The indulgence categories snacks and ice cream are also doing well. They grow by 16.6 and 15.4% respectively, according to figures Distrifood. Frozen food offers the opportunity to keep healthy and freshly frozen ingredients in stock for longer. Exactly what is pleasant in uncertain times.
(PvWK, sources: Distrifood, Nielsen, DST and Foodlog; image Willfried Wende / Pixabay )

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