Economy & Politics

Why Rotkäppchen is now also relying on mulled wine

When Cathrin Duppel talks about Little Red Riding Hood, of course she starts with the sparkling wine, without which the brand would not exist. But soon the head of marketing at the traditional East German company, whose roots go back to 1856, will also be about wine. Rotkäppchen has been selling quality wine since 2006. A little later, the company also brought an alcohol-free variant onto the market. Today Rotkäppchen sells around ten million bottles of wine a year.

In the future there should be significantly more. A few weeks ago, the company from Freyburg in Saxony-Anhalt, which swallowed its competitor Mumm in 2002 and now sells around 150 million bottles of its core brand annually, entered the sparkling wine market in Germany

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