During the Fairtrade Week from October 26 to November 1, 2020, Coop and Fairtrade Original are going together for fair trade. The cooperative supermarket organization wants to make an impact with the collaboration by giving and stimulating fair trade extra attention. Coop customers benefit from a 25% discount on the entire Fairtrade range during the week. Moreover, 10 cents of every product sold goes to the Thai farmers who grow the ingredients for the Fairtrade Original curries. This is how Coop, together with its customers, makes a difference for a better world.
Together for a fair world
Gerard Koning, commercial director at Coop: ‘When it comes to fair, we go further at Coop. During the Fairtrade Week we show how we can make a difference together. Fairtrade Original works with a group of small-scale herb farmers in the Northeast of Thailand: the Sisaket Fairtrade Farmer Group. With these farmers, the taste of the Thai green, yellow and red curry pastes starts on our shelves. We donate 10 cents to these farmers for every Fairtrade product sold. With the proceeds we contribute to the realization of greenhouses for the peppers, the expansion of the central storage and the reinforcement of buffer zones around the farms. ‘
René Bakker, General Manager at Fairtrade Original: ‘We are pleased that we are now working with Coop Supermarkten for the second year in a row during Fairtrade Week. To make fair food and drink available to everyone, Fairtrade Original builds fair trade chains where we always forge long-term relationships with farmers’ cooperatives and processors. Only in this way is it possible to make a sustainable impact with our local partners. The sustainable cooperation with Coop fits in seamlessly with this. ‘
About the Fairtrade Week
The autumn edition of Fairtrade Week will take place from 24 October to 1 November 2020. In this national campaign week, shops, Fairtrade Municipalities and volunteers are committed to Fairtrade products and producers. Read on coop.nl/fairslaggever how the proceeds of the past year were spent. For more information: www.coop.nl/fairtrade. ‘