When the corona pandemic reached Germany in March, Til Klein also adjusted the plans. He stepped on the brakes and cut marketing expenses for his start-up Vantik. With the investment app, young people can make provisions for old age by investing in ETFs, and the money they deposit is secured.
Without a pandemic, Vantik would have just carried on and tried to control the marketing channels better – to cut costs. But during the crisis, Klein and his team fundamentally questioned their approach. “We didn’t want to sit around stupid and started testing,” says the founder. The result is a new product with a bank card and a trick.
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