Take precautions yourself
The survey was conducted among more than 1,000 Dutch people by research agency Multiscope on behalf of Manhattan Associates. More than half of the Dutch (53%) have more often or exclusively used self-scanning and contactless payment in order to have as little physical contact with people as possible. In addition, nearly 60 percent (59%) themselves take precautions such as wearing a mouth mask and using disinfectant hand gel or gloves while shopping during the lockdown earlier this year. Consumers will continue to visit the supermarket, but only if they themselves take measures to continue to do so safely.
Online shopping is becoming more popular, but for now physical shopping is still winning
Although, according to the survey, the majority of Dutch people prefer physical shopping, the popularity of online shopping is steadily increasing. Before the pandemic, less than one-tenth of Dutch consumers did their shopping online (8%) and this number increased to 13 percent during the lockdown – a significant increase of over 60 percent.
Go to the supermarket less often
Another measure that the Dutch are taking to continue shopping in the supermarket is to reduce the number of visits per week in order to limit contact moments as much as possible. Normally, the Dutch went to the supermarket almost three times a week (2.9 times). This number decreased during the peak of the corona crisis to an average of just twice a week (2.3 times). It is striking that consumers expect to go to the supermarket less often than before, even after the corona crisis.
“With the exception of healthcare, no other industry has been more visible during the corona spike than the food industry,” said Pieter Van den Broecke, managing director Benelux and Germany at Manhattan Associates. “Not surprising, then, that it looks different today than it did before corona. To meet consumer demand, consider wider aisles where possible, greater use of contactless payments, and being able to get inventory where it is needed most, regardless of channel. “
According to Van den Broecke, the supply chain will evolve and adapt. According to him, these uncertain times are undoubtedly challenging, at the same time they offer opportunities to be distinctive and demonstrate future-proofness. “After all, new technologies are just as flexible, agile and innovative as the changing needs of your customers. Anticipating and responding quickly to the situation ensures that from distribution center to delivery to the consumer it is possible to act quickly and above all safely. And that’s what it’s all about now. “