Apple, Lenovo & Co .: PC market grew again in the third quarter thanks to very strong demand for notebooks – Commerzbank column

The market research institute Canalys has determined that the global PC market grew by + 12.7% in the last quarter (compared to the previous year). In the period between July and September 2020, a total of 79.2 million computers were sold worldwide. Not unexpectedly, the notebook class showed a very dynamic development. Sales of 64.0 million units were just below the long-term all-time sales high (4th quarter 2011: 64.4 million). While the demand for desktop PCs continues to decline significantly (-26%, compared to the previous year), the notebook class shone with growth of + 28.3%. The market shares of the leading manufacturers have shifted very little recently. Lenovo remains first in terms of deliveries (24.3% of device sales), closely followed by number 2 in the HP competition (23.6%). They are followed by Dell (15.1%), Apple (8.1%) and Acer (7.1%). Only Dell showed no growth in the TOP5 (decrease compared to previous year: -0.5%). Acer (+ 15%) and Apple (+ 13.2%) showed the strongest year-on-year increase. In times of the corona pandemic, customers prefer laptops and notebook-like devices to stationary or permanently installed computers for working in the “home office” or for use in “homeschooling”. The effects of the Corona crisis are changing the way people work, learn and collaborate. This will also open up opportunities for PC manufacturers in the next few years. The boundaries between work and private life are likely to disappear increasingly. It is becoming more important to design computers with a wide range of possible uses, with an increasing focus on simultaneous performance, mobility, connectivity, battery life and display and audio quality. New differentiations in the product portfolios on offer can also be expected. Examples of this are end devices that specialize in covering important (sub) segments such as education and mainstream gaming.


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