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T-Mobile takes over Simpel | MarketingTribune Online Marketing

T-Mobile Netherlands has acquired telecom provider Simpel.nl. The ‘provider of cheap calling minutes’, founded in 2007 by Jasper de Rooij, was already part of T-Mobile from 2010 to 2014.

After that, Simpel broke away from T-Mobile via a ‘management buy-out’. According to De Rooij, six years later, it is now ‘the right time’ to sell his company completely. He told business magazine Quote: ‘It remains double to sell your company. I am definitely leaving the project that I have set up and expanded. I honestly find it difficult to close the door later. ‘

About the new owner of his company, De Rooij says: ‘In the past period there has been a lot of flirtation with several parties, both investors and competitors. I am happy with T-Mobile as a buyer, also an enterprising company that challenges the established order. I always did that with Simpel, so this fits well with the company. ‘

In the summer of 2017, we spoke extensively with De Rooij, when he said: ‘A corporate buys you because you can do something that the corporate itself cannot do well and then it is the natural urge of such a party to “buy you”.corporates’. ‘ Read back here.

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