T-Mobile Netherlands has acquired telecom provider Simpel.nl. The ‘provider of cheap calling minutes’, founded in 2007 by Jasper de Rooij, was already part of T-Mobile from 2010 to 2014.
After that, Simpel broke away from T-Mobile via a ‘management buy-out’. According to De Rooij, six years later, it is now ‘the right time’ to sell his company completely. He told business magazine Quote: ‘It remains double to sell your company. I am definitely leaving the project that I have set up and expanded. I honestly find it difficult to close the door later. ‘
About the new owner of his company, De Rooij says: ‘In the past period there has been a lot of flirtation with several parties, both investors and competitors. I am happy with T-Mobile as a buyer, also an enterprising company that challenges the established order. I always did that with Simpel, so this fits well with the company. ‘
In the summer of 2017, we spoke extensively with De Rooij, when he said: ‘A corporate buys you because you can do something that the corporate itself cannot do well and then it is the natural urge of such a party to “buy you”.corporates’. ‘ Read back here.