Demand for toilet paper is increasing again

In March, the corona pandemic triggered a real “toilet paper boom”. Now the number of infections is going up again – and with it the sales of toilet paper. The traders assert: There is no reason to buy hamsters.

Against the background of increasing new corona infections demand for toilet paper is also increasing again in Germany. “We are currently seeing a slight increase in demand for individual products, including toilet paper, in our branches for the first time,” said the discounter Aldi Süd to “Wirtschaftswoche”, according to an advance notice on Wednesday.

“In some regions and branches we are seeing a slight increase in demand for our hygiene range”, confirmed our competitor Lidl.

Retail chains such as Rewe, dm and Kaufland have not yet been able to detect any changes in the purchasing behavior of their customers. At the beginning of the Corona crisis, sales of toilet paper in drug stores and larger supermarkets soared.

In the second week of March, according to market researchers, sales were more than twice as high as in the comparable week of 2019. After that, however, demand went steeply downhill before the figures stabilized again in July.

There is no reason to buy hamsters

Aldi speakers like Lidl emphasized according to “Wirtschaftswoche” that there was no reason to buy hamsters. “Based on the experience of the past few months, we are observing fluctuations in demand very closely in order to avoid any delivery bottlenecks,” said Aldi Süd.

Basically, the company is prepared for increasing demand and currently does not expect any restrictions on availability. Lidl also sees itself “well prepared”. If necessary, one can “react quickly in order to supply the branches with sufficient goods”.


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