Economy & Politics

Wiesenhof boss Peter Wesjohann: “We need protein harmony”

Personal-Financial.com: Mr. Wesjohann, your company is Germany’s largest chicken meat producer, everyone knows the Wiesenhof brand. But for some years now you have been investing more in meat substitutes. Don’t people want chicken anymore?

PETER WESJOHANN: Yes, in Germany the poultry meat business is even growing. Perhaps also because it has the best carbon footprint of all types of meat.

Then why the search for alternatives?

Because we anticipate that meat consumption in Germany will fall in the next few years. This is initially at the expense of pork. But we also see that the demand for plant-based alternatives has been growing rapidly in Germany for a few years now. And

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