Retirement

The biggest mistakes in self-marketing

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1. You think you are not doing self-marketing

Is self-marketing only for show-offs? Not at all. Self-marketing is like communication: we cannot not do self-marketing. Those who do not consciously do self-marketing based on their own uniqueness, the official and hidden strengths and experiences on the one hand and the requirements of the market on the other hand, are doing unconscious self-marketing. This means that an opportunity is wasted to help shape your own future creatively. Your own position remains in the shadows, weak and poorly paid.

Learning advantage: Introverted, highly sensitive and many shy candidates in particular have a high level of concentration. You can use this to focus on the conscious development of a clear and appropriate self-marketing strategy.

2. You don’t set your own motivating goals

The English psychologist Gray undertook studies with which he showed that introverts act more in a punishment-avoidance-oriented manner than a reward-oriented one. As soon as the personality trait “neuroticism” was added, this tendency intensified. External reward, even self-set, is therefore not really a motivation for these people. Rather, they avoid punishments such as too much trouble, overly incompetent superiors, or dismissal. “Having to do self-marketing” is apparently one of the maximum penalties for people who avoid punishment. But: What could be a greater punishment than not orienting one’s life to one’s own goals, one’s own vision?

Learning advantage: Use suitable techniques to find clarity of goal, to visualize your vision and to motivate yourself.

3. You are a closed system

A system can only ever reproduce itself. But mostly it is conversations with others and appearances in front of others that bring us closer to professional goals. Introverts, highly sensitive and shy people are therefore more often faced with the challenge of training their own social skills. This is composed of equal parts of relationship and assertiveness.

Learning advantage: Refined effective communication can be easily understood and practiced. It is the lever to success, not just professional.

4. You brood too much and relax too little

Shy people in particular think too much about what others think of them. Studies show that the presumed assessment by others corresponds pretty closely to one’s own self-esteem. Even highly sensitive people are often difficult to switch off. Creativity, which is helpful in management positions, is a process for which relaxation phases are a condition. Mentally and physically refreshed e.g. Looking at your self-marketing strategy or specific measures contributes to further improvement.

Learning advantage: It’s better to build up your own self-esteem than continue reading minds. Make relaxation a priority. Among all the relaxation techniques out there, you will find at least one that will suit you.

5. Lack of decisiveness

Once the self-marketing strategy is in place, it’s about trying it out. There are no mistakes here, only experiences. Deciding on suitable self-marketing measures (both digital and those with “real eye contact”) should therefore be easy. Which ones would you enjoy? Opt for this one. And which measure are you most afraid of? That’s the way. Make a decision in favor of this one!

Learning advantage: According to the psychologist Fritz Perls, fear is excitement without oxygen. So take a deep breath, feel the joyful excitement and start consciously self-marketing now.


Susanne Hake combines many years of professional experience in advertising, body psychotherapy and film directing. In 2008 she developed a holistic coaching and training program, especially for people with self-marketing blocks.


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