Economy & Politics

Publicity at the station benefits the state coffers

The revenue from billboards installed on CFL sites has brought in just under one million euros since 2018. An amount linked to the concession fees requested from JCDecaux.

Patrick JACQUEMOT

The revenue from billboards installed on CFL sites has brought in just under one million euros since 2018. An amount linked to the concession fees requested from JCDecaux.

When he takes the train, David Wagner is not the type to let his gaze drag on the billboards now adorning the platforms and station halls. And for good reason, the deputy Déi Lénk consider them as “contributing to an increasingly important visual and light pollution”. But the parliamentarian, curious, also now knows how much his posters bring in money but also spend in energy.

And the answer to his parliamentary question was given to him by the Minister of Mobility. A François Bausch (Déi Gréng) giving as a first precision the number of advertising panels currently distributed in twenty-four stations Luxembourgish: 88 in all. Thus, the railway domain are decorated with 50 fixed panels, 21 scrolling panels and 17 digital. But, more interesting still, is the amount that the exploitation of these displays allowed to bring back to the public coffers. No need to dream of astronomical sums, even if the CFL can boast of having made travel 25 million passengers in 2019, the operation of panels is hardly profitable.


Luxembourg station

Record to beat for Luxembourg Railways: 25 million passengers. But in presenting their 2019 report, the CFL had other reasons for satisfaction. Starting with the company’s net income, which rose to 17.8 million euros.


The sum was contracted with the company JCDecaux. It is in fact she who, after a call for tenders, has in fact obtained the overall contract. It is up to her to install the panels, find the advertisers and … pay the royalty due to the State. To know : less than one million euros since January 1, 2018. For example, for year 2 of operation, the company will have signed a check for 410,000 euros to public finances to cover the concession covering the period June 2019 to May 2020.

An amount that will have, in particular, allowed to settle the electricity bill related to the use of these panels. Either the equivalent of 145,000 kWh / year. Not enough to change the opinion of MP David Wagner who notes, with regret, that the advertisements installed in front of CFL users (Luxembourgish or cross-border) “often do not extol the qualities of local, regional and / or sustainable trade, but are mostly focused on the same product that can be consumed anywhere in the world and whose social and ecological impact is more than doubtful ”. And to wish for another use of this display, in particular “for the promotion of local or regional attractions”.


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