Economy & Politics

Alcohol These are the most valuable brands of spirits in the world

Closed pubs and canceled events affect the manufacturers of alcoholic beverages. The big alcohol brands could lose a total of 33 billion US dollars in value in the Corona crisis, the market valuation company Brand Finance estimated in August 2020. While German consumers, for example, drink less alcohol during the crisis, consumption in China seems unbroken.

According to the annual ranking by Brand Finance, the top liquor brands from China were able to increase their value by up to a third. According to the analysts, rising incomes mean that more and more Chinese are turning to more expensive products for the popular millet schnapps Baijiu. Every second of the most valuable spirits brands in 2020 came from the People’s Republic.

These are the top liquor brands in the world according to Brand Finance

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