Websuper Picnic continues to roll out parcel collection

The collaboration is so successful that the service is being delivered in more and more places.

“Customers seem to really appreciate it when they can arrange as much domestic traffic as possible at once,” says Picnic co-founder Michiel Muller. “We have had many positive reactions during our collaboration, because we relieve customers of inconvenience and time-consuming work. They no longer have to go to a busy supermarket or a service point to hand in a return package. Instead, they just give it to our delivery drivers on their regular route through the neighborhood. We are happy to make that service available everywhere. “


Picnic and DHL started the collaboration in June in Utrecht, Gouda and Zoetermeer.

Picnic customers in Amsterdam, Zaandam, Diemen, Rotterdam, Schiedam, Vlaardingen, Capelle aan den IJssel, Nieuwerkerk aan den IJssel and Waddinxveen can now also use the service. A number of areas will be added at the beginning of October. These are Apeldoorn, Amersfoort, Soest, Leusden, Eindhoven, Enschede, Nijmegen and Leiden. Picnic is rolling out the service to all delivery areas faster.

It is actually quite logical that we combine our delivery service with a collection service. The milkman used to do that in the past and now that need has more or less arisen again

For return shipments, Picnic customers receive a return label from the relevant webshop. Consumers who send a package themselves can also give it to the Picnic delivery person by placing it in the delivery person’s crate remotely. DHL then ensures that the packages reach the addressees.


The collaboration is not only a solution for households in Picnic’s delivery areas, municipalities are also happy with it. The joint delivery of parcels contributes to smart, sustainable city distribution. Muller: “Both Picnic and DHL are now designing their delivery routes even smarter, resulting in less CO2 emissions. In this way, together we make urban distribution more sustainable. “Picnic also wants to offer parcel delivery at a later stage. “Suppose you bought shoes from a webshop, you will immediately receive them with your groceries,” says Muller.

It is not the only additional logistics service that the online supermarket offers. For some time now, Picnic has been taking empty batteries from customers all over the Netherlands and, for example, also brings Nespresso capsules at home.

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