The name of his book was program: “I’ll make you rich”. Many believed what Markus F. had promised. They followed his investment tips – driving up stocks in which their mentor himself was invested. Scalping was the name of the business model that worked well in the era before the financial crisis, and not just for Markus F. Other gurus advertised stocks with investor letters such as “Kursraketen24”, “Börsendienst” or “Deutscher Investment Report” – either to upgrade their own shares or because the companies paid them to write up the courses.
Why did people believe the Schmu? Probably also because some of the gurus definitely had names. One was the ex-boss of the investor newspaper “Der Aktionär”, another functionary