A life that looks different every day and where Zonnatura has perfect natural products for all those different moments. The campaign can be seen on television, in print, online and on social media from today.
With the new campaign, Zonnatura responds to the trend of natural, plant-based and nutritious food. The brand focuses mainly on conscious shoppers: energetic, positive women who are conscious of life. The campaign therefore revolves around the busy life of this target group. The commercials portray this life in a recognizable way and show that Zonnatura products fit perfectly within a natural, healthy and dynamic lifestyle.
According to Martijn Morsink, marketing director Wessanen, the company also wants to show the richness of the product portfolio with the campaign. ‘Our range, which is 100% natural and organic, consists of more than 100 products. From early in the morning to late at night, there is therefore a nutritious product with which you can, for example, fill in your breakfast, snack or lunch responsibly. We would like to show consumers that Zonnatura is a brand for them. A recognizable, relevant brand, with food and drinks that contribute to a healthy and active lifestyle and with which you can engage in positive energy every day. Whatever comes your way. ‘
Breakfast and tea moment
The campaign consists of different expressions, some of which are launched today focus on breakfast and the tea moment. ‘We will continue the campaign in the coming year and always focus on one product or product category from our enormously varied range. We then link this to recognizable moments from the life of our target group. And all this in a positive, optimistic and energetic way. In this way we want to inspire as many Dutch people as possible to choose Zonnatura, ‘says Morsink.
The new commercials can be seen in the window below.
Campaign name: Of course every day is different
Strategy, Creation, Project Management, RTV, Design: Fitzroy
Production company: Nosh Food Films
Director: Joris Noordenbos
DOP: Bas Andries
Food Styling: Oliver Knight
Music: Cris and Jef Music