Every month, Wehkamp selects ten women who receive a box with products from the web shop’s range, from the fashion, living, beauty and baby categories. The women are challenged to create ‘inspiring content’ around these products. Wehkamp then shares the content via the website, newsletters and Instagram. ‘Whether it concerns clothing, home accessories or a beauty product, who better to present this than the woman of the Netherlands?’, Says Wehkamp.
The aim of the campaign for Wehkamp is to give its customers a platform and to use them as ‘real ambassadors’. If successful, the Women’s Club will be expanded, for example with events, says Wehkamp.
Interested parties can register here.