Dirk lets candidates apply with his own TikTok video

This makes Dirk the first company to submit submissions from the social medium popular with young people worldwide TikTok used to recruit candidates. In search of new talent, creative agency Natwerk developed a social media campaign for Dirk, which included TikTok, Instagram, Facebook and LinkedIn are used for more visibility and as a tool to present yourself as a candidate. None other than the current director Marcel Huizing makes an appeal on social media to all potential Dirkteuren of the future

‘Where can you find ambitious go-getters who want to cut the chair legs of the current director? With around 4.5 million users in our country, TikTok could just offer a solution ‘, says Marcel Huizing, director of Dirk.’ Of course you can still apply with us with a good motivation and CV. But nothing is as dynamic as the labor market. At Natwerk they understood that our potential candidates see great added value in the use of digital resources when applying for jobs. If you are looking for the Dirkteur of the future, you have to dare to take these kinds of steps yourself. ‘

Caroline van Hoof, Strategy Director of Natwerk: ‘More and more people have an online CV on LinkedIn and are actively using Twitter or Instagram to look for a job. We saw that TikTok is lagging behind so far; Companies and recruiters do use it to present themselves, but the platform has never before been used by a company as a tool in the application procedure. Because they like to select people at Dirk for their potential, TikTok seemed to us the ideal tool. Thanks to all the original possibilities of TikTok, we give candidates even more options to profile themselves as creatively as possible prior to an interview. ‘

Natwerk will help Dirk build a strong employer brand. This campaign is the first step.

Via the use of the aforementioned social media channels, including TikTok, those interested in a traineeship of Department Manager are linked to To add a TikTok video to an application, follow Dirk on TikTok and add #DIRKteur to your video. It is then possible to upload a resume at and add your TikTok link. Naturally, candidates without video are still eligible. The candidates are selected from the best submissions to be interviewed, the family business reports.

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