Albert Scholte new CEO Bever

At Bever he succeeds Pieter Saman, who recently started as CEO of Gall & Gall. Within Nike, Scholte has worked for thirteen years in both Europe and China and in various positions at the intersection of commerce and analytics. In every function within Nike were the realization of new, innovative retail concepts and the development of ‘connectedOmnichannel business models are always the most important spearheads for Scholte.

Strong financial growth
As Bever’s CEO, Scholte will be responsible for sustaining financial growth and expanding the successful omnichannel strategy. Chief executive officer of the A.S.Adventure Group, Frédéric Hufkens, is convinced that Scholte’s broad retail experience will contribute to this. Hufkens: ‘Albert has the ideal background to lead Bever. His international experience is in line with our strategy to provide an optimal omnichannel experience that helps customers to enjoy the outdoors in a sustainable way. ‘

Unique company that is not easy to match
Scholte is looking forward to starting in his new position: ‘The (online) shops, the omnichannel benefits, the sustainable range, the focus on advice, the expertise and service make Bever a unique company that is not easy to match. The whole of the Netherlands knows what Bever stands for: we believe that everyone outside is at their best. The genuine love for the outdoors is anchored in the company’s DNA. That is a strength, but at the same time also a challenge, especially in the “new normal”. It is my task and honor to ensure that the company continues to excel. ‘

About Bever
Westlander Fred van Olphen started Bever in 1977 to encourage people to go outside. The company still has that mission in 2020. Real outdoor ambassadors work at Bever. Every day they pass on their love for the outdoors to countless customers and visitors. Bever is part of the A.S. Adventure Group, the largest outdoor retailer in Europe, which also has chains in Belgium, Germany and England. Google proclaimed Bever the omnichannel retailer in Europe in 2018. A prize for the company that best combines physical stores with online sales. ‘

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