Albert Heijn introduces AH ActieHelden

They use their award stars for that. They place these on products throughout the store to alert customers to the fantastic benefit. The AH ActieHelden can be seen on TV for the first time on Sunday evening 27 September 2020 with an innovative and striking commercial. The new action theme will start in the store on Monday 28 September.

The AH Action Heroes are a family of four: father Vince, mother Scarlet, daughter Ziggy and son Rocky. The AH ActieHelden stand for “a lot of action on a lot of products”. In other words: a lot of Bonus offers with super low prices. Because when purchasing one product, customers already receive a high discount. ‘

AH knows from research that many consumers find these offers very interesting. ‘They come to the store especially for this and often the shopping list for that week is made based on the offers. And we are responding well to this with this new promotion theme: many of the promotional prices will be below 1 or 2 euros during this promotion theme. The most and the best offers, that’s the good thing about Albert Heijn! ‘

According to Albert Heijn, the whole of the Netherlands is introduced to the AH Action Heroes in a new exciting and dynamic TV commercial. They can also be seen in various newspaper advertisements, in-store communication, e-mail and on

Watch the new commercial and tag-on for week 40 below.

Albert Heijn has, in addition to more than 1,250 Price favorites for all daily groceries, the most offers in the Netherlands. There are about 1,500 offers per week, known as Bonus Offers, the retail chain reports. In addition to the AH Action Heroes, Albert Heijn has other well-known action themes such as Hoarding and Stacking Discount.


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