Economy & Politics

A great opportunity for “business events”

From November 1 to 3, the European Convention Center in Kirchberg will host the 59th Congress of the International Convention and Congress Association (Icca). The opportunity to further enhance the vein of business tourism in the country.

Jean-Francois COLIN

Jean-Francois COLIN

From November 1 to 3, the European Convention Center in Kirchberg will host the 59th Congress of the International Convention and Congress Association (Icca). The opportunity to further enhance the vein of business tourism in the country.

In this period when the event sector is suffering terribly from the health crisis, the news has something to arouse legitimate pride. The choice of Luxembourg as the European regional center for 59th Congress of the International Convention and Congress Association (Icca) “repositioned the Grand Duchy as a business event destination”, greeted this Friday Lex delles, the Minister of Tourism.

This organization will make it possible to “highlight Luxembourg’s potential as a benchmark destination in the professional events segment,” added Minister DP. For Lex Delles in fact, “Luxembourg has all the assets to appear on the map of international congress organizers.”


MICE

From July 24, professional events (trade fairs, conferences, team-building) will again be possible. In order for Luxembourg to regain its appeal to customers, and for professionals to resume their activity, the Ministry of Tourism is mobilizing the various partners.


The event will take place from November 1 to 3 at the European Convention Center in Kirchberg, which is one of the four Luxembourg members of the ICCA with Luxexpo the Box, Emotion and the Luxembourg Convention Bureau GIE (LCB). The organization has been entrusted to the LCB, which will be supported by the government.

For François Lafont, CEO of LCB, hosting such an event is not only “a real honor”, but also “a great recognition for the work undertaken by the partners working in the business event sector”. Around 150 international participants are expected, from the UK, Nordic countries and neighboring countries.


Luxexpo The Box auf Kirchberg. Interview with Morgan Gromy, Chief Executive Officer"Luxexpo The Box" und Raymond Schadeck, President"Luxexpo The Box". (Photo: Alain Piron)

While the question of a possible relocation of the exhibition and conference center outside Kirchberg remains open, the idea of ​​a global overhaul of the current site is gaining ground. And this, via the creation of a tower within which would take place modular spaces and a hotel.


For this edition, Icca was forced to reinvent itself and opted for a hybrid organization by designating six regional hubs around the world. History to allow participants to connect. A first since the congress was systematically organized in one place. As a reminder, ICCA is the leading global association for the international meetings industry and specializes in the international association meetings sector.


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