Bertrand Levy (former Universal Music) joins The Sandbox “A step closer to Ready Player One” – Cryptocurrencies

The Sandbox today announced the appointment of Bertrand Levy, former Vice President of Universal Music Partnerships, as Global Vice President of Partnerships. The Sandbox will leverage the network and expertise Mr. Levy established to build value through partnerships with major entertainment brands, celebrities and artists to build collaborations within the virtual world of The Sandbox. In The Sandbox, players will be able to play games featuring characters and purchase NFT content to use in their gaming experiences accessible through Game Maker, its code-free game creation software.


Top recruitment at The SandBox

(Press release – September 23, 2020). Bertrand levy is a digital pioneer with more than 15 years of experience in the music industry, including a decade spent at Universal Music Group, culminating in his role as Global Vice President at UMGB.

In 2001 he created the world’s first legal music download site,, and the first legal MP3 DRM-free digital music website with the provider New Cegetel, in 2007. At Universal Music Group, he created more than 100 strategic partnerships with various companies including McDonald’s, Creative Labs, Logitech, Samsung, Alcatel and BNP Paribas which generated more than 100 million euros in total. He is currently president of Music Sounds Better with You, a company connecting global brands with artists. He is also president of the B2B online reservation platform My Name Is on the List for artists. He holds a master’s degree in digital marketing and is a platinist.

Bertrand Levy becomes director of partnerships for The Sandbox

A strategist for a strategic market

The global gaming market is expected to reach 171.96 billion USD by 2025, the mobile segment which is one of The Sandbox’s target platforms is expected to show a compound annual growth rate (CAGR) of 7.3% over the next several years, as smartphone penetration increases across the globe. The Sandbox aims to change the growing category of user-generated content games. Among the two current leaders in the category, Minecraft has seen its player count increase by over 30% year on year over the past five years, while Roblox was ranked sixth in the list of top grossing iPhone mobile game apps in the United States as of January 2018 in the daily income ranking. The Sandbox offers new features for the category, including giving players full ownership of their creations and the ability to freely buy and sell player-created items with the ability to use them in The Sandbox or on any other gaming platform.


Where will The SandBox end?

The Sandbox has already forged more than 50 partnerships with award-winning game companies such as Square Enix, Atari, top rated decentralized games such as Crypto Kitties and big brands such as RollerCoaster Tycoon, Care Bears and Shaun the Sheep by creating a platform game “Play to win” (play to win) creative, entertaining offering virtual worlds and game experiences owned and created by players. By allowing players to experience iconic games, characters and brands in conjunction with player-created content, The Sandbox delivers a rich experience by combining the global impact and awareness of popular brands with new experiences created by the players themselves.

This unique combination allows the gaming platform to be both recognizable to gamers around the world while providing the opportunity to express unprecedented creativity and imagination.

The partnerships forged by The Sandbox
Major entertainment brands are already partners in The Sandbox virtual world

Bertrand is an asset to our team who will help us, thanks to his expertise in the industry, to accelerate the integration of brands in the virtual world that we envisage. We’re just starting to create a metaverse here where any creator can create their own games with characters and elements from their favorite IPs, and publish those games alongside them.

Sébastien Borget, COO and co-founder of The Sandbox

“I am very excited to join The Sandbox, a truly innovative company that has built a successful mobile games business with over 40 million users and is now expanding its vision of turning gamers into creators as a multi-virtual world. 3D platform with a disruptive approach to property. With an amazing team and fantastic execution, TSB has positioned itself ahead of all the virtual worlds in the market. I am delighted to invite my vast network of celebrities, artists and brands to join us in creating their own experiences in the world of The Sandbox, turning the vision of Ready Player One into reality. “

Bertrand Levy, new head of partnerships at The Sandbox

About The Sandbox


The Sandbox, a subsidiary of Animoca Brands, is a leading experience creator, with more than 40 senior executives with over 10 years of experience building and operational maintenance of live games with millions of players. The Sandbox is a community-driven gaming platform that will allow creators to monetize game assets and experiences on the blockchain, allowing them to make a profit from their creations. Scheduled for release in December 2020 and building on the existing IP Sandbox that boasts over 40 million global mobile installs, The Sandbox will provide gamers and creators with a decentralized and intuitive platform to create immersive 3D worlds and gaming experiences and to securely store and exchange and monetize creations via the blockchain. For more information, please visit and follow regular updates on Medium and Discord.


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