Sectors

Dirk folder for the 3rd time most favorite

In recent weeks, consumers have rated their favorite folder. In total, more than 110,000 votes were cast. The participating folders were assessed on aspects such as “attractiveness of the folder”, “best products” and “reading format”. Folder readers find “best deals” the most important aspect. The Dutch rated the brochures with an average of 7.35.

Dirk continues to score with the brochure

The best flyers
In this edition of the “Best Folder Awards”, eight category awards and one overall award were presented. Just like last year, Dirk has won the consumer’s favorite folder with two category awards and the overall award.

The winners of the “Best Folder Awards” 2020

CATEGORY

WINNER

AVERAGE FINAL FIGURE

BEST ASPECT

Electronics

Expert (new)

7.78

Read format

House, garden and animal

GAMMA (new)

7.82

Clear

Fashion and clothing

terStal (new)

8.16

Clear

Personal care

ICI PARIS XL (new)

8.02

Attractive

Sleeping / living

Leen Bakker

7.43

Read format

Supermarket / liquor store

Dirk

8.48

Best offers

Department stores

Action (new)

8.04

Best offers

Online

Dirk

8.32

Best offers

Consultancy firm Q&A carries out the ‘Best Folder Awards’ election annually on behalf of the DDMA Business Group Distribution.

Tags

Related Articles

Back to top button
Close
Close