The first 10,000 limited edition glasses were sold out within 2 days. After an extensive matchmaking process, tattoo artist Morrison Schiffmacher was presented by Storyboard to design the art glass of the Duvel Collection.
Emilie Heesters, marketing manager Duvel Moortgat: “Storyboard’s proposal to work with Morrison was surprising and perfectly suited our vision. Morrison, like Duvel, stands for a combination of passion, good taste, craft and perfection. With the iconic Duvel Collection, Duvel wants to offer a stage to artists and artists who are a perfect match with the brand. The underlying purpose of the collaboration is to ensure that a younger audience falls in love with the almost 150 years young brand again. While Duvel is one of the most commonly consumed specialty beers in Belgium, Duvel seemed to be less and less taken into consideration by the millennial drinking specialty beer in the Netherlands. The campaign will immediately change this. ”
While Duvel is one of the most commonly consumed specialty beers in Belgium, Duvel seemed to be taken into consideration less and less by the specialty beer drinking millennial in the Netherlands.
Last week, Duvel launched the designer glass at the launch event in the NDSM café. Her father, the well-known Henk Schiffmachter, unveiled the design that was immortalized on a life-size mural and Morrison received the first glass from her father. Morrison then handed out 100 glasses she signed herself.
A second edition will follow next week via Albert Heijn and gift packs will also be available via Gall and Gall. The catering industry is also successfully using the glass to attract customers to the business via social media. Guests receive a glass as a gift when ordering 2 Duvel.