During the Amsterdam Fashion Week there is a diverse program of young talent and established names, which this time looks slightly different from previous editions.
The adjusted program takes place in various places in Amsterdam, such as the former V&D building on Kalverstraat, the Eye Filmmuseum, the Stedelijk Museum, Hotel De L’Europe and the Hermitage. The Amsterdam Fashion Week will open for the first time in national fashion history outside Amsterdam on Thursday 17 September in Museum Voorlinden in Wassenaar. Just like during the spring edition of Amsterdam Fashion Week at the beginning of March this year, guests and relations will be transported between the different locations with the cars of DS Automobiles, which will make no fewer than fifteen variants of the DS 3 Crossback and DS 7 Crossback models available. including the electrified E-Tense variants. Naturally, transport takes place in accordance with the applicable corona guidelines.
Intimate character, large digital reach
This edition of Amsterdam Fashion Week will have a more intimate character, because the shows and performances at all locations are organized within the set rules of the RIVM and the specific rules of the locations. That is why the organization focuses on a large digital reach, which is achieved with live streams of the events and a series of podcasts consisting of conversations with various designers and entrepreneurs on topics such as sustainability, innovation and entrepreneurship and creation during Covid-19. The livestreams and podcasts can be viewed and listened to via www.amsterdamfashionweek.nl.
Photo above: Just like in 2019, DS Automobiles is the official car partner of Amsterdam Fashion Week 2020.