Caroline van Turennout, marketing manager Zeeman: “It is precisely our intention to offer a top fragrance for the lowest possible price. We make sure we have new stock as soon as possible so that as many people as possible can enjoy Air “.
Out of stock
The fragrance sold out soon after its introduction. Zeeman’s own eau de parfum, based on 20% perfume oil, turned out to be a big hit. Air was sold out within a few hours, both in the webshop and in the stores. Customers who arrived quickly enough spread their acquisitions en masse on social media. The reactions to the two scents themselves were also mostly very positive.
Due to the success of previous campaigns, such as the wedding dress and our sneakers, we know that a high-profile product can get many people moving.
From the end of next week, enthusiasts and fans can go back to Lucht in the Zeeman stores. Extra stock will be available in the Zeeman webshop from Monday 31 August at approximately 3 pm.
Van Turennout: “Due to the success of previous campaigns, such as the wedding dress and our sneakers, we know that a high-profile product can get many people moving. Of course we hoped to match that success again. We have therefore bought a lot for this, but we are still surprised by this enormous success. We are delighted by the enthusiasm of our customers and very proud that Lucht has been so positively received. “
The campaign is not only running in the Netherlands, but also in Belgium, France, Spain and Germany: “We see that our eau de parfum in Belgium has also been very well received and is selling well,” said Van Turennout. “Our goal is to now also familiarize the French, Spaniards and Germans with our idiosyncratic actions.”