Even today, some business people swear by their Blackberry. It wasn’t that long ago that cell phones with physical keypads dominated the business world. Unique haptics and high security standards made Blackberry the ultimate. Then came the iPhone and Android. The smartphone revolution with touch displays, cameras and open app stores rolled over the then industry giants Blackberry and Nokia from 2007/2008. At least Blackberry demonstrated its strength to innovate. But the company couldn’t save it.
Most innovative companies worldwide
The Boston Consulting Group (BCG) has selected the 50 most innovative companies in the world since 2005. The ranking gave Blackberry cause for hope. The Canadian group was 37th in the first report. In 2008 it shot up to 13th place, in 2009 Blackberry even entered the top 10. However, the innovative strength fizzled out. The mobile phone manufacturer fell out of the top 50 in 2011 and was never seen again.
The CEOs might not care at first. In the same year, of all times, Blackberry reported a record: over 52 million phones sold. From then on, however, things went downhill. Fewer than a million devices were sold in 2017. Today Blackberry invests a quarter of its sales in research and development and owns over 38,000 patents. Nevertheless, it is enough for the former innovation leader to live in a branch.
Apple under fire
Is Apple facing the same fate as Blackberry? Some observers criticize the fact that the group primarily manages its inheritance and sets new standards, especially with accessories and with ever higher prices. The fact that Apple charges 1000 euros for a monitor stand (you get two iPhone SEs for that) repels even die-hard fans. In any case, Apple’s status symbol strategy, which has been so successful to date, has not yet been fruitful in the important growth market of India.
And in the rest of the world, too, the willingness to buy a new smartphone is decreasing every year if new models are only marginally better than their predecessors. It remains to be seen whether wearables will really replace today’s smartphone or whether the next smartphone revolution will produce a completely new technology that will make current devices look like Blackberries. One thing is clear: innovation is not an end in itself and no guarantee of lasting success.
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# 10 Facebook
Facebook has been in the top 10 most innovative companies since 2006 – still. According to BCG, in 2020 it will only be enough for tenth place, two places lower than in the previous year. Facebook is ahead of Tesla, Cisco Systems and Walmart in the current ranking. The analysis is largely based on a survey of 2500 executives responsible for innovation from C-Suite level. BCG also took into account business developments over the past three years.
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# 9 Sony
Sony fans have to be able to suffer. Anyone who has relied on the design and innovative strength of the Japanese electronics company since the Walkman era needs staying power. Sony showed how effectively a manufacturer can sabotage himself with its mini-disc system. That was way ahead of the competition in the transition from CD to digital content. The writable data carriers in transparent plastic sleeves were also so cool that they were used in films such as “Matrix”. Insane copyright precautions, however, meant that users were not allowed to copy their own microphone recordings onto the computer. Sony phones are also more of an enthusiast thing. The PlayStation manufacturer recently caused a sensation with an extreme 21: 9 aspect ratio for the Xperia. BCG sees hope for Sony. The group was able to return to the top 50 in 2020 and immediately to ninth place.
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# 8 IBM
Innovation is a good tradition for IBM. The IT company, founded in 1911, never fell below 13th place in the BCG innovation ranking. In 2020, IBM slipped one place to eighth.
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# 7 Alibaba
Alibaba was ranked for the first time in 2018. Jack Ma’s online giant debuted in tenth place. In the following year it went down to 23rd place. Now Alibaba is one of the most innovative corporations in the world with 16 seats. A company in the top 10 was even able to climb 42 ranks.
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# 6 Huawei
Huawei’s ability to innovate initially seemed to be ranked more under further. From 2014 to 2019, the Chinese telecommunications equipment manufacturer bobbed in the bottom of the ranking. But now Huawei has shot up from 48th place to sixth place.
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# 5 Samsung
In 2008, Samsung was 13 places behind Blackberry in the innovation ranking. In 2013, the Korean electronics giant achieved its best ranking to date with second place. Since then, the manufacturer of the Galaxy smartphone has not left the top 10. Samsung has been in fifth place since 2018, including 2020.
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# 4 Microsoft
Microsoft’s graphic in the BCG ranking runs dead straight. The software company has fluctuated between third and fifth place for 15 years. In 2020 it was the golden mean with fourth place.
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# 3 Amazon
The BCG analysts attest Amazon a high level of innovation. Jeff Bezos’ corporation has worked its way up from 21st place in 2006. At least here, however, there are limits to growth for the time being. Amazon was able to achieve second place for the first time in 2019. In 2020, the online giant had to be content with third place.
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# 2 Alphabet / Google
According to BCG, Google and its parent company Alphabet have leased a place in the sun when it comes to innovation. They have never fallen below second place with one exception since 2006. It was only in third place in 2013. In 2019, BCG named Alphabet the most innovative company in the world. In 2020 the internet company had to vacate the top position.
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# 1 apple
No company has been more innovative than Apple in the past decade and a half, when it comes to BCG’s rankings. The iPhone manufacturer has held first place since the ranking debuted in 2005. In 2019, Apple fell to third place for the first time. The following year, however, the Cupertino group returned to the top. According to the analysts, the most innovative company from Germany is Siemens in 21st place.