Economy & Politics

BCG Ranking These are the most innovative companies in the world

Even today, some business people swear by their Blackberry. It wasn’t that long ago that cell phones with physical keypads dominated the business world. Unique haptics and high security standards made Blackberry the ultimate. Then came the iPhone and Android. The smartphone revolution with touch displays, cameras and open app stores rolled over the then industry giants Blackberry and Nokia from 2007/2008. At least Blackberry demonstrated its strength to innovate. But the company couldn’t save it.

Most innovative companies worldwide

The Boston Consulting Group (BCG) has selected the 50 most innovative companies in the world since 2005. The ranking gave Blackberry cause for hope. The Canadian group was 37th in the first report. In 2008 it shot up to 13th place, in 2009 Blackberry even entered the top 10. However, the innovative strength fizzled out. The mobile phone manufacturer fell out of the top 50 in 2011 and was never seen again.

The CEOs might not care at first. In the same year, of all times, Blackberry reported a record: over 52 million phones sold. From then on, however, things went downhill. Fewer than a million devices were sold in 2017. Today Blackberry invests a quarter of its sales in research and development and owns over 38,000 patents. Nevertheless, it is enough for the former innovation leader to live in a branch.

Apple under fire

Is Apple facing the same fate as Blackberry? Some observers criticize the fact that the group primarily manages its inheritance and sets new standards, especially with accessories and with ever higher prices. The fact that Apple charges 1000 euros for a monitor stand (you get two iPhone SEs for that) repels even die-hard fans. In any case, Apple’s status symbol strategy, which has been so successful to date, has not yet been fruitful in the important growth market of India.

And in the rest of the world, too, the willingness to buy a new smartphone is decreasing every year if new models are only marginally better than their predecessors. It remains to be seen whether wearables will really replace today’s smartphone or whether the next smartphone revolution will produce a completely new technology that will make current devices look like Blackberries. One thing is clear: innovation is not an end in itself and no guarantee of lasting success.

Tags

Related Articles

Back to top button
Close
Close